ABOUT SPORTSPRENEURS™
Tanya Hughes | Olympian
| “The Mother of NIL” | Author & Founder
Empowering Athletes to Build Legacies That Last
Tanya Hughes
Tanya Hughes is a U.S. Olympian, Executive Coach, and Founder of Sportspreneurs, where she helps athletes and their families transition from the world of sport to the world of business—building clarity, confidence, and a legacy that lasts.
A 1992 U.S. Olympian, a four-time NCAA High Jump Champion and NCAA Woman of the Year, Tanya brings elite-performance thinking to leadership, entrepreneurship, and life beyond competition. After more than 25 years in Fortune 500 leadership roles at IBM, FIS Global, and Guidehouse, she now applies that experience to helping athletes translate discipline, identity, and influence into sustainable business ventures, brands, and foundations.
Long before NIL emerged in 2021, Tanya was advising and coaching athletes and families on entrepreneurship, governance, and long-term stewardship. As NIL reshaped the landscape, her work naturally expanded—equipping student-athletes and their parents with practical systems that bring order to opportunity and protect what matters most.
Today, Tanya works with athletes at every stage—from emerging student-athletes to seasoned professionals—alongside their families, schools, colleges, and organizations. Known as “The Mother of NIL,” she coaches athletes through The Athletes Legacy Lab ™, equips Parent GMs™, consults stakeholders across the NIL ecosystem, and helps them establish sound frameworks and decision discipline as the space continues to evolve.
She is also the author of Suddenly CEO: From Student-Athlete to Startup CEO, The NIL Gameplan, which reframes NIL not as a momentary advantage, but as a leadership assignment with generational implications!
Guiding You Beyond the Game to Build a Legacy
Why Choose Us?
At Sportspreneurs™, we empower athletes to succeed in business and beyond with tailored solutions, expert guidance, and a deep understanding of their unique journeys.
Tailored Solutions
Our programs are customized to help athletes succeed in both business and social impact ventures.
Integrated Approach
From consulting to coaching, we provide comprehensive services for every stage of your journey.
Empowering Athletes to Build a Legacy Beyond Sports
Our Vision
We are an Athlete-centric division dedicated to helping Athletes realize success not just in the world of sports but also in the business world. We believe that Athlete development is economic development and that through a focus on sports entrepreneurship, Athletes have the opportunity to create wealth and impact not just for themselves but also to transform the communities in which they live, long after their playing days are done!
Entrepreneurial Excellence
Helping Athletes build businesses and foundations that create long-term value and impact.
Sustainable Legacy
Inspiring Athletes to leverage their skills and experiences to thrive as business leaders.
From Passion to Profit
OUR MISSION
To assist Athletes in starting, developing and scaling their businesses and foundations. Through consulting and coaching services and our programming, we strive to educate, empower and equip athletes to achieve success through business and social entrepreneurship!
At Sportspreneurs™ we provide an integrated approach to assisting an Athlete at any stage of their sportspreneurship journey! Whether you’re a High School or Collegiate Student-Athlete who’s trying to maneuver of NIL (Name, Image, Likeness) or an Olympic or Professional athlete who is looking to leverage your brand beyond the playing field, our firm is a go to partner to assist you in developing a winning gameplan!
Specialized NIL Guidance
Helping student-athletes, parents, and coaches navigate Name, Image, and Likeness opportunities with confidence and strategy.
Consulting and Coaching Expertise
Providing tailored strategies to empower athletes as business leaders and social entrepreneurs.
Ready to Start Your Sportspreneur Journey?
Take the First Step Toward Success Today
Join Sportspreneurs™ and transform your athletic skills into thriving businesses or foundations. Let’s build your legacy!
“Tanya Hughes, Olympian and ‘The Mother of NIL,’ empowers athletes and families through entrepreneurship and NIL education.”
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